The new trend of healthy home appliance industry in the post-epidemic era(Covid-19)
Source: China Economic Network (Penguin)
An epidemic in 2020 has compressed the changes of the next 50 years into the next 10 years, and the development of science and technology has come to the starting point of a new cycle. A new round of technology represented by artificial intelligence and big data will change our way of life.
Opportunities and challenges coexist in the industry in 2021
Since 2018, the air conditioning industry has suffered unprecedented pressure due to the continuous decline of three consecutive natural years and cold years. The overall pattern of the air conditioning industry has also been changed by the replacement of new energy efficiency products and the rise of raw material prices, leading to the withdrawal of a large number of small and medium-sized brands, and the siphon effect of the top brands in the air conditioning industry is significant. At the same time, Midea has surpassed Gree to become the first air conditioning brand in China. Successfully realized the reverse attack, completed the reverse, the whole air conditioning industry pattern is full of uncertainty, but also a lot of manufacturers in the uncertainty to survive.
Taking stock of the industry, it is not difficult to find that at the key nodes in the history of each home appliance industry, there will be brands to turn over and rise in the turbulent market environment. While the top brands strive for market share, some brands find a new way to force high-end healthy home appliances in the market segment, which is also a definite trend of future development. What are deterministic trends? For example, the replacement of new energy vehicles to fuel vehicles, the replacement of clean energy to traditional energy, and people's pursuit of healthier home appliances are inevitable trends in a long cycle.
The surge in user demand for healthy air demand
With the growth of the new middle class in China, the demand for indoor air is also increasing. High-end users' requirements for air conditioning are not only comfortable temperature, but also safe breathing life. However, most indoor air has hidden problems. For example when decorating, the formaldehyde, TVOC, benzene compound, is more than a dozen years of chronic damage, outdoor haze weather, accompanied by sulphur dioxide, nitrogen oxides and particulate matter penetration of indoor particulate matter pollution, as well as indoor air does not flow caused by the spread of influenza virus, anoxic pollution, affect people's respiratory system and so on.
But a single air conditioning can not solve the humidity, oxygen deficiency pollution, microbial pollution, particulate matter pollution and formaldehyde pollution and other dimensions of health air problems. Home users need to buy new fans, air purifiers, humidifiers and other equipment to ensure healthy air. However, when multiple devices are running at the same time, they not only interfere with each other, but also waste resources. Therefore, an integrated multi-functional product is urgently needed to solve indoor air problems for home users.
Healthy air purifier "hot", many enterprises into the bureau
According to the 2020 White Paper on China's Healthy Home Appliances, 92 percent of consumers pay special attention to "healthy" functions when buying home appliances, with healthy air purifiers accounting for 74.9 percent. It is because of user needs, so in the air conditioning market with weak sales, there is a "new air mouth", and the intelligent air purification products come out. Home air purifiers with fresh air, disinfection, purification and other functions have entered the market and are highly sought after by consumers.
For example, many domestic brands have used the whole house intelligent control air purifier combined with other home appliances, and combined with the functions of filter, ULTRAVIOLET germicidal lamp and anion plasma to solve the indoor air environment problems from multiple dimensions. The function of room air conditioning has evolved from solving the problem of cold and warm comfort to solving the problem of overall air environment and making the air safer.
Future health home appliances is a new breakthrough in the industry.
Since the trend of healthy home appliances, there are many products on the market that advertise healthy air purifiers, but the purifiers that cannot fully solve the problems such as dry air, bacteria and viruses, hypoxia, and formaldehyde exceed the standard are pseudo healthy air purifiers. A truly healthy home purifier can optimize indoor air indicators to livable standards through AIOT+ big data + cloud computing. Some brands such as air purifier, indoor air index of detected by sensors, so as to transfer the temperature, fresh air, purification, disinfection modules adaptive operation, implementation of the temperature and humidity of the air environment, air, oxygen, microbial contamination, particle pollution, the multiple dimensions such as formaldehyde and peculiar smell intelligent integrated control, this is also the root cause of the difference between false health air conditioning.
From the perspective of industry development, in the post-epidemic era, people's health awareness has been greatly improved, and users' demands for healthy home appliances are more diversified. Major manufacturers have accelerated the research and development of health purifier products with health as the main axis, and the product change cycle is accelerated. In the future, smart home appliances with functions such as sterilization, purification and fresh air will gain more market favor, and the whole healthy home appliance industry is full of more possibilities.