Analysis of development status of air purifier industry
August 11, 2021 15:27 China National Grid
How to analyze the development status of air purifier industry
Air purifier is also called the machine, the air cleaner, fresh air purifier, refers to the adsorption and decomposition or transformation of various air pollutants (generally include PM2.5, dust, pollen, peculiar smell, formaldehyde, decoration pollution, such as bacteria, allergens, etc.), effectively increase the air cleanliness of products, mainly divided into residential, commercial, industrial, building.
There are a variety of different technologies and media in an air purifier that enable it to provide clean and safe air to the user. Common air purification technologies include adsorption technology, negative (positive) ion technology, catalytic technology, photocatalyst technology, superstructure photomineralization technology, HEPA high-efficiency filtration technology, electrostatic dust collection technology, etc. Material technology mainly includes: photocatalyst, activated carbon, synthetic fiber, HEPA efficient material, anion generator, etc. Existing air purifiers are mostly composite, that is, a variety of purification technology and material media are adopted at the same time.
In recent years, the air purifier industry has developed rapidly. Despite the rapid growth of the air purifier industry, the penetration rate of air purifiers is 27 percent in the United States, 17 percent in Japan, and about 1 percent in China. It can be seen that China's air purifier market has considerable space for development. On the other hand, the country vigorously popularized the knowledge related to indoor environment, strengthened the control of environmental quality, and introduced a series of measures to make the rapid development of environmental protection industry, but also make the rapid development of the industry chain of indoor pollution (indoor pollution detection, treatment, air purifier, fresh air system, etc.).
Air purifiers are supported by relevant national policies
Released in August 2016, the ministry of light industry development plan (2016-2020) "clearly pointed out:" the development of intelligent energy saving variable frequency electrical home appliances, health hutch defends electric appliance, smart toilet, air source heat pump air conditioner, large-capacity refrigerators and washing machines, air purifier and water purifiers high-quality electrical appliances product, meet the needs of the consumption structure upgrade." In recent years, the export scale of China's air purifiers has grown rapidly. According to the statistics of The General Administration of Customs of China, the export amount in 2017 and 2018 was stable, amounting to 13.928 billion yuan and 12.45 billion yuan respectively. In 2019, the export amount showed a jump growth to 21.858 billion yuan.
Air purifier industry market data, air purifier industry development status analysis:
China's air purifier industry has seen declining sales and sales in recent years. In 2020, the sales volume of air purifiers in China was 3.795 million, down 18.5% year on year; Sales were 6.26 billion yuan, down 31% year on year. Under the influence of the epidemic in 2020, residents will pay more attention to health, which will drive the demand for air purifier products to increase. The industry's decline will be narrower in 2021, with China's air purifier sales expected to be 3.684 million units in 2021, down 2.9% year on year; Sales were 5.74 billion yuan, down 8.3% year on year. Due to the impact of COVID-19 in 2020, China's air purifier industry suffered a big impact on its offline sales market, with a year-on-year decline of 65% to 1.45 billion yuan. During the worst period of the epidemic in 2020, the sales volume of online channels surged under the influence of residents' increasing demand for air quality. However, with the effective prevention and control of the epidemic in China, the sales volume of online channels also declined. In 2020, the annual sales volume of online channels reached 4.81 billion yuan, down 3% year on year. However, on the whole, the online market has become the mainstream sales channel of the industry in 2020, and occupies an absolute advantage, accounting for 76.8% of the total sales of the industry.
Future development trend of air purifier
With the development of the Internet of Things and big data, smart home products are favored by more and more consumers for their humanization and ease of operation. Consumer Goods Standards and Quality Improvement Plan (2016-2020) "Requires to adapt to the high-end and intelligent development trend of home appliances, improve the depth of intelligence of multi-variety and multi-brand home appliances, and promote the rapid development of smart home appliances". Smart home has become the mainstream of the future development of the industry.
According to the white Paper of China's Purifier Industry in 2019, the main pain points for users of air purifier products include poor experience and unknown purification effect. Intelligence is not only the intelligence of man-machine interconnection, but also the intelligence of detection and display. The intelligence of the air purifier helps to improve the user experience, present the product purification effect in time, and realize the visualization of the operation process of the air purifier, so as to better serve consumers. Therefore, the future air purifier will be intelligent products.