After the baptism of the epidemic, medical and health sterilization has become a strong need, giving birth to new market machines, and strongly driving the partial recovery of the industry. Under the promotion of health demand and relevant national policies, domestic air net enterprises also seem to usher in a new machine.
First, the product has become the "standard" of hospitals, and the industry has ushered in a small peak
Last year, a sudden outbreak of COVID-19 caused consumers to pay attention to indoor respiratory health problems, and many domestic and foreign brands donated batches of air purifiers to affected areas in Wuhan. Air purifiers can be seen in many hospital wards. In addition to the publicity of enterprises and related media, the topic of air purifier frequently boarded the hot search, making the quiet air purification industry lively.
During the epidemic, there is a rigid demand for disinfection in public areas, and the "residential economy" of household users has also restarted the demand for air purifiers, which makes the products popular and stimulates the soaring size of the air purifier market. Especially witnessed, air purifier has become the "standard" products in makeshift hospitals and other wards, and reignited the enthusiasm of consumers for air purifier, the industry ushered in a small development climax.
Public data show that in February 2020, the sales scale of air purifier market increased as high as 79.7% year-on-year, and online has become the most important sales channel of air purifier. Consumer demand for health consumption, let the enterprise again see the dawn of hope.
Second, leading the market development prospects, the need to lead the user's consumption gradually return to rationality, product performance and advantage innovation, getting rid of homogenization is the industry must answer.
1. Technology upgrade
At present, the number of air purifier brands in China is more than 500, among which, most of the brands are halfway home, and even some brands adopt the way of OEM and production products. Fortunately, after a few years of development of the empty net market began to enter the consolidation period, the whole market is brewing shuffling, no core technology enterprises are facing elimination, and the real research and development technology enterprises will get high growth.
So, really have the professional technology of air purifier enterprises have their own core technology? The answer is yes, but very little. Looking at the whole air purifier market, only a small number of enterprises have their own core technology. Consumers are unable to distinguish between brands with technical research and development capabilities and those with contract manufacturing.
If the air purifier market wants to get a new machine, it not only needs to improve the air purification technology, but also needs to develop new functional applications, such as sterilization, sterilization and other functions. It also needs to clear the market for professional brands to do professional products. Strengthen the core technology research and development, reduce the cost and price, enterprises can advance steadily in the market, the mainstream air net industry development.
2. Do differentiated products
The future development direction of the air purifier industry has many, and do differentiated products can reflect the research and development strength and innovation ability of the enterprise, the enterprise should carry out the corresponding product research and development based on the insight of the user needs. It is necessary to plan the target market and products from a strategic perspective, avoid the homogenization in the market, and win with quality.
In the author's opinion, differentiated product competition is not a simple technological innovation, but also needs to make a certain function strong. By mining user needs, solve user pain points, provide reasonable solutions and products. After obtaining user recognition, can form real differentiation advantage. For example, the air purifier developed and produced by Bunke Electronics, according to user needs, directly named products, and targeted design of some functions, to prove the efficiency of product purification or the effectiveness of formaldehyde.
Xiamen Airbus Electronic Technology Co., Ltd. is a research and development, production, sales of health, environmental protection of small electrical appliances manufacturers.
For a long time, the company has been focusing on the research and development of air purifier, production, continuous innovation, design novel, leading technology of new products. Company adhering to the "customer first, quality first" business philosophy, to create a "competitive, provide customers with the best solution of the production enterprise", to undertake OEM/ODM orders, can be customized production for customers.
